If you're a SaaS founder looking for a tool to turn product screenshots into marketing-ready visuals, you've probably come across Screely, Shots.so, and Framiq. All three start with the same input — your product screenshot — but they take very different approaches to what they do with it.
This comparison breaks down what each tool does well, where it falls short, and which one fits different use cases. We built Framiq, so we're obviously biased — but we'll be transparent about where the other tools win too.
Quick Comparison
| Feature | Screely | Shots.so | Framiq |
|---|---|---|---|
| Price | Free | Free tier + paid | Free tier + paid |
| Browser mockups | Yes | Yes | Yes |
| Device mockups | No | Yes (iPhone, Mac, iPad, Android) | Yes (laptop, phone, browser) |
| Hero sections | No | No | Yes |
| Feature tiles | No | No | Yes |
| OG images | No | No | Yes |
| Social media posts | No | No | Yes |
| Product Hunt assets | No | No | Yes |
| Changelog graphics | No | No | Yes |
| Animated mockups | No | Yes | No |
| React/TSX export | No | No | Yes |
| HTML/CSS export | No | No | Yes |
| PNG export | Yes | Yes | Yes (1x and 2x) |
| Brand auto-detection | No | No | Yes |
| AI editing | No | No | Yes |
Screely: Best for Quick Browser Frames
Screely is the simplest tool in this comparison. It does one thing well: wrap your screenshot in a browser window frame with a customizable background. Upload a screenshot, choose a window style (with or without browser chrome), pick a background color, and export.
What Screely does well:
Screely is completely free with no account required. The workflow is instant — drag in a screenshot, get a browser-framed image back. For developers who just need to quickly frame a screenshot for a README, blog post, or tweet, Screely handles the job with zero friction. You can crop, rotate, add annotations, and adjust the background style.
Where Screely falls short:
Screely only produces browser window mockups. There are no device frames (laptop, phone, tablet), no social media templates, no landing page assets, and no export options beyond PNG. If you need a device mockup or want to create marketing visuals for a product launch, you'll need a different tool.
Best for: Developers who need quick browser-framed screenshots for documentation, README files, and quick social shares. If a browser window frame is all you need, Screely is fast and free.
Shots.so: Best for Device Mockups
Shots.so is the go-to tool for beautiful device mockups. It offers a comprehensive library of device frames — iPhones, Macs, iPads, Android phones, Apple Watches — with customizable backgrounds, shadows, and even animated mockup exports.
What Shots.so does well:
The device library is Shots.so's standout feature. If you need your product screenshot inside a specific iPhone model, a MacBook Pro, or an iMac, Shots.so has you covered. The animated mockup feature is unique — you can create video mockups with smooth zoom and pan effects, which is excellent for Product Hunt gallery images and social media. The free tier is generous, offering most features without watermarks.
Shots.so also includes visual effects (noise, VHS, glitch) for a more stylized look, and you can add your logo and brand elements to mockups.
Where Shots.so falls short:
Shots.so is focused on mockups only. If you need a hero section graphic, feature tiles, OG images, or social media posts at the right dimensions, you'll need additional tools. There's no code export (HTML/CSS or React), so developer teams can't integrate mockups directly into their codebase. And there's no AI-powered editing or brand auto-detection.
Best for: Designers and marketers who specifically need device mockups — especially animated ones. If your primary need is placing screenshots into realistic device frames for presentations, app store listings, or social media, Shots.so is excellent.
Framiq: Best for Full Marketing Asset Suites
Full disclosure: we built Framiq, so take this section with appropriate skepticism. That said, Framiq solves a different problem than Screely or Shots.so — it's designed to generate your entire marketing visual stack from a single product screenshot.
What Framiq does well:
Where Screely does browser frames and Shots.so does device mockups, Framiq generates the full range of marketing assets a SaaS product needs: hero sections, feature tiles, device mockups, OG images, social media posts (correctly sized for each platform), Product Hunt asset packs, and changelog graphics.
The AI editing feature lets you modify designs using plain English — "make the background darker" or "move the headline to the left." Brand auto-detection pulls your colors and typography from your product screenshot so everything stays consistent.
The React/TSX export is unique to Framiq. Developer teams can export marketing visuals as React components and commit them directly to their codebase — version-controlled, customizable via props, and deployable alongside the rest of the application. HTML/CSS export is also available.
Where Framiq falls short:
Framiq doesn't offer animated mockups like Shots.so. If you need video-style device mockups with zoom and pan effects, Shots.so is the better choice. Framiq's device mockup library is also smaller — it covers the essential device types (laptop, phone, browser) but doesn't have the breadth of specific device models that Shots.so offers.
Framiq is also a newer product compared to the established tools in this space. While it's been used by thousands of SaaS founders, it doesn't have the years-long track record of tools like Screely that have been around since the early 2020s.
Best for: SaaS founders and indie hackers who need a complete marketing visual toolkit — not just mockups. If you're building a landing page, preparing for launch, or need to create consistent marketing assets across multiple platforms from a single screenshot, Framiq handles the full workflow.
When to Use Each Tool
The right choice depends on what you're trying to accomplish:
Choose Screely when you need a quick browser frame for a README, documentation, or a one-off tweet. It's free, instant, and does one thing well. You don't need an account and there's no learning curve.
Choose Shots.so when you specifically need device mockups, especially animated ones. If your primary workflow is placing screenshots into realistic iPhone, MacBook, or iPad frames for presentations and app store listings, Shots.so has the deepest device library.
Choose Framiq when you need more than just mockups. If you're a SaaS founder who needs hero sections, feature tiles, OG images, social posts, Product Hunt assets, and changelog graphics — all from one screenshot — Framiq replaces an entire stack of single-purpose tools. The React/TSX export makes it especially relevant for developer-led teams.
Many teams use more than one tool. You might use Framiq for your landing page assets and social media posts, Shots.so for animated device mockups in your app store listing, and Screely for quick README screenshots. These tools complement each other rather than being strict alternatives.
The Bigger Picture
All three tools address the same underlying problem: SaaS product screenshots need polish before they're marketing-ready. A raw screenshot in a tweet or on a landing page looks unfinished. Wrapping it in a device frame, adding a gradient background, or turning it into a hero section transforms it into a professional marketing asset.
The question isn't which tool is "best" in absolute terms — it's which tool matches the scope of what you need to create. If you need a browser frame, Screely is perfect. If you need device mockups, Shots.so is excellent. If you need the full marketing asset stack, that's what Framiq was built for.
FAQ
Is Screely free?
Yes, Screely is completely free with no account required. You upload a screenshot and download the framed version immediately. There are no paid tiers or watermarks.
Does Shots.so have a free plan?
Yes, Shots.so offers a free tier that covers most basic device mockup features without watermarks. Paid plans add features like bulk exports, App Store screenshot sets, team collaboration, and animated mockup exports.
Can Framiq replace both Screely and Shots.so?
For most SaaS marketing use cases, yes. Framiq generates device mockups (replacing Shots.so's core function) and browser-framed screenshots (replacing Screely). It also generates hero sections, feature tiles, OG images, social posts, and more. The exception is animated mockups — Shots.so remains the better choice for video-style device mockups.
Which tool is best for Product Hunt launches?
Framiq generates complete Product Hunt asset packs (thumbnail, gallery images, social share graphics) from a single screenshot. Shots.so can create individual device mockups for gallery images. Screely doesn't generate Product Hunt-specific assets. For a comprehensive launch asset workflow, see our Product Hunt launch assets guide.