App Launch Marketing Graphics: What You Need and How to Create Them Fast

Most founders discover the full scope of launch graphics about a week before launch day. That's when "I need to post on Twitter" expands into: Product Hunt gallery images, App Store screenshots at three different dimensions, an OG image so your link previews look professional, social posts for three platforms, and email headers for your launch announcement.

None of these are hard to produce individually. But discovering them all at once under time pressure is how founders end up with mismatched graphics, wrong dimensions, or a Product Hunt launch where the gallery images look like they were made in ten minutes — because they were.

This guide covers every asset, every exact dimension, and a production timeline that works back from launch day.

The Complete App Launch Graphics Checklist

That's a lot. The good news: not all of them require the same production effort, and most of the social/OG layer can be produced from the same product screenshot in a single session.

The 3 Assets You Can't Launch Without

If you're time-constrained and need to triage, these three are non-negotiable:

1. OG image for your homepage and key landing pages. Every link you share — in your Product Hunt post, in launch tweets, in your email — shows a link preview. Without an OG image, the preview is a random screenshot or blank. With a polished OG image (1200×630), every link is a mini-ad. This is passive reach that works for free, forever, from a single one-time asset.

2. Product Hunt gallery images. Your gallery and video are 80% of first impressions on Product Hunt. The 24-hour launch window is finite — you don't get a second chance to make your first impression. Four to six polished gallery images at 1270×760 make the difference between a top-ranking launch and a listing that people scroll past.

3. App Store screenshots. Required for submission. iOS review takes 24-48 hours; you need these done before you think you need them. These also directly affect App Store conversion rates — your screenshots are the primary thing a potential user evaluates before downloading.

Everything else — launch day social posts, ad creatives, email headers — is amplification on top of this foundation.

Product Hunt Gallery: The Sequence That Gets Clicks

Product Hunt gallery images are 1270×760px. Aim for 4-6 images. The sequence matters as much as the individual images.

Image 1 — Hero (required). Your primary product screenshot with your tagline overlay. This image becomes the OG meta image for your Product Hunt listing — meaning it appears in every tweet and LinkedIn post that links to your launch. It's the first and most-seen asset of your entire launch. Make it show your product in its best state, with a clear, short benefit headline (not a feature label — a benefit).

Image 2-3 — Feature showcases. One key capability per image. Product screenshot + short explanation of what it does and why it matters. Focus on the features most relevant to the Product Hunt community: speed, simplicity, or the specific pain point your product solves.

Image 4 — Value demonstration. Before/after comparison, key metric ("From 2 hours to 10 minutes"), or competitive positioning. This is where you show the delta — what changes when someone uses your product.

Image 5 — Social proof. If you have it: a testimonial quote, a user metric, a review snippet. If you don't have it yet: skip this image and end at Image 4.

Image 6 — CTA. Pricing or "try free" prompt. A clean closing image with your URL and value proposition works well as the final gallery item.

Social Launch Graphics: Announcing Across Platforms

The social announcement layer covers three platforms with three different formats — all producible from the same product screenshot.

Twitter/X (1200×675). Landscape format. Benefit-forward copy — "We launched [product]. You can now [do X] without [friction]. Link in thread." The graphic itself: product screenshot in a device frame, your brand colors, your logo. Keep copy on the graphic short (5–8 words) — the tweet carries the explanation.

Instagram (1080×1080). Square format. More visual, less text. Your product screenshot centered, brand background, one-line value prop. Instagram captions do the explaining — the graphic is the hook.

LinkedIn (1200×627). Landscape format. Outcome-focused. LinkedIn audiences respond to professional context — what problem does this solve, for whom, and what result does it produce. The graphic style can match Twitter/X; the caption differs.

Instagram/Facebook Story (1080×1920). Portrait format, full-screen. If you're using Stories for the launch, this format needs separate treatment — the screenshot and text placement are different from square and landscape assets.

The 3-post launch sequence that works: (1) teaser post 2-3 days before launch ("Something is coming — [hint at product]"), (2) launch post on launch day ("We're live on Product Hunt today — [link + ask for support]"), (3) follow-up post 24-48 hours after ("Thank you for the support — here's what happened: [metrics or story]").

App Store Screenshots: The Asset Most Founders Get Wrong

App Store screenshots are not the same as social media screenshots. They're conversion assets inside the App Store listing, evaluated by a potential user who is deciding whether to download in under ten seconds.

iOS App Store: The primary required size is 1290×2796px for 6.7" iPhone (iPhone 15 Pro Max / 16 Plus / 16 Pro Max). This is the current mandatory submission size for new and updated apps. Portrait orientation. Up to 10 screenshots per device type.

Google Play: 1080×1920px (16:9 portrait) is the standard. Minimum 2 screenshots, up to 8. Google focuses on aspect ratio (max 2:1) more than exact pixel count — 1080×1920 covers the vast majority of devices.

Two things that separate high-converting App Store screenshots from mediocre ones:

Caption each screenshot with a benefit, not a feature. "Track all your projects in one place" beats "Project Dashboard." The user doesn't know your terminology — they know their problem.

Your first screenshot is your most important asset. In search results, only the first 1-3 screenshots are visible without tapping through. The first screenshot needs to stand alone as a conversion argument. If someone only sees image 1, do they understand what your app does and why they should download it?

How to Produce All of This Fast: The Production Timeline

T-7 days (one week before launch)

• Take a clean set of product screenshots with realistic data, focused on your key features
• Produce App Store screenshots (iOS + Android) — submit early to avoid review delays
• Set up OG images for your homepage and any launch landing pages
• These have the longest lead time; everything else can be produced closer to launch

T-2 days

• Produce Product Hunt gallery images (1270×760, 4-6 images in the hero → features → proof → CTA sequence)
• Social teaser graphic (Twitter/X format, 1200×675)
• Email header for your launch announcement email

Launch day

• Social launch announcement graphics — Twitter/X (1200×675), Instagram (1080×1080), LinkedIn (1200×627)
• This is where Framiq covers the most ground quickly: enter your product URL, upload your product screenshot, and generate the full format set in one session. Brand parameters are extracted from your live site automatically — no manual configuration on a day when you have a hundred other things to do.

Day 2-3 (post-launch)

• Follow-up social graphic with early results, metrics, or a thank-you message
• If running paid: ad creative in Meta format (1080×1350)

The full production time with a screenshot-first workflow for the social/OG/ad layer: 45–60 minutes spread across the week. App Store screenshots take longer — plan for 2-4 hours depending on how many features you're showcasing.

Frequently Asked Questions

What graphics do you need to launch an app?

The non-negotiables: an OG image (1200×630) for link previews everywhere, Product Hunt gallery images (1270×760, 4-6 images) if launching on PH, App Store screenshots (1290×2796 for iOS, 1080×1920 for Android), and social launch announcement graphics (1200×675 for Twitter/X, 1080×1080 for Instagram, 1200×627 for LinkedIn). Everything else — email headers, ad creatives, Story graphics — is amplification on top of this core set.

What size are Product Hunt gallery images?

Product Hunt gallery images are 1270×760px. You can submit 4-6 images. The thumbnail (the logo image) is 240×240px. Image 1 in your gallery becomes the OG meta image for your PH listing — it appears in social sharing previews, so make it your strongest, most polished asset.

How do I make App Store screenshots?

Take product screenshots from your app with realistic data (not placeholder content), then style and caption each one at the correct dimensions — 1290×2796px for iOS (6.7" iPhone), 1080×1920px for Android. Caption each with a benefit (what the user gains), not a feature label (what the UI element is called). Submit to App Store Connect with enough lead time for the 24-48 hour review process.

How long before launch should I start making graphics?

Start App Store screenshots at T-7 days minimum — review takes time and you want room for revisions. Start Product Hunt gallery images and your OG image at T-2 to T-3 days. Social launch announcement graphics can be produced launch morning if needed, but T-1 day is less stressful. Email headers and teaser graphics need to be ready before your pre-launch communications go out.

Can I create app launch graphics without a designer?

Yes. The social post graphics, OG images, and ad creatives can be generated from a product screenshot using a screenshot-first tool like Framiq — you provide your URL for brand extraction and get all platform formats in one session. App Store screenshots require a bit more work (benefit captions and portrait layout) but are achievable without a designer using Canva, Figma, or dedicated App Store screenshot tools. The complete launch graphic set is producible solo in 3-5 hours spread across the week before launch.